Internationally-renowned, Grammy-nominated rock group VOLBEAT are delighted to announce the latest addition to their acclaimed spirits portfolio.
Following the global success of previous editions, the band are launching Volbeat Rum III – a hand-selected, premium blend sourced in The Dominican Republic, Guyana, Jamaica, Barbados, Guatemala, and Trinidad. Dark, complex and aged up to 15 years, it exhibits flavour notes of exotic dried fruits, caramel and wood.
The Danish band previously issued two incredibly successful, limited batch rums in Europe. In 2016’s Volbeat Rum I was sharp, full-bodied, and carefully crafted to stand apart from all other rums on the market. 2017’s Volbeat Rum II was lighter and sweeter but no less delicious. Both are now sold out.
“You will never taste anything like it,” says Volbeat vocalist/guitarist Michael Poulsen about Volbeat Rum III.
There’s a reason for such enthusiasm. Working on their own branded beverages has been a creative boon for the band members. All bands release an array of merchandise that allow fans to wear and display their fandom. However, Volbeat wanted to offer their diehard legion of disciples something extra, something that stimulated the members’ own creativity and appreciation for each element that goes into producing an alcoholic drink. It also introduced the band to a whole new group of people who weren’t Volbeat fans, those who just liked distinctive, high quality rum!
Just as the band’s music has evolved, so has their pursuit of finding and now creating the perfect drink. While Volbeat Rum I and II were limited batches that mostly graced specialty stores and went on to become collectors items amongst rum connoisseurs, Volbeat Rum III has been blended and produced with the goal of making it widely available and reasonably affordable. However, Poulsen is also quick to note that while the latest edition may be more accessible, the quality and the flavour remain as top line as the previous batches. “The good thing about rum is that it’s not always about the price,” the singer shares. “You can make a quality product at a decent price. It’s about how you blend it and the process.”
Ultimately, Volbeat Rum III is a “uni-rum” – a universal rum for everyone, from distinguished rum connoisseurs to a more casual imbiber, and it hopes to make rum fans out of those who were not previously.
Just like one Volbeat song can turn a listener into a fan, one sip has the same effect when it comes to Volbeat Rum III.